SEO Or PPC? Which Is Better For Your Brand?

What Marketing Technique Is Good For Your Brand?


The most significant difference between SEO (Search Engine Optimization) and PPC (Pay per Click) is the fact that the traffic which is coming from SEO is free while that generated from PPC isn’t. As suggested by the name, you need to pay a charge for every click. Both SEO, as well as PPC, are integral parts of SEM (Search Engine marketing) which can be used for your overall online marketing campaign.

However, SEO seems to be better than PPC in some respects. It is free in case you do it on your own. So long as you go on improving your knowledge and invest a considerable amount of time writing your content, it will be possible for you to get high rankings free of cost. There is no need to pay for each click made by you and SEO is more cost-effective in the long run. 

It is ideal for marketing your products and can prove to be more effective in driving traffic as well. Moreover, proper SEO services help to build a relationship based on trust and are also quite cheap as compared to PPC.


Does PPC Is Worth Investing Than SEO?


The general notion of the individuals is that although PPC costs money, it will be able to produce instantaneous results. On the other hand, despite being free, SEO takes time. There are certain advantages of using PPC as compared to SEO which we have highlighted below.

The most important thing regarding PPC is that it will be possible to get the desired results immediately. There is no need for you to wait to get ranked which will, of course, depend to a great extent on your landing page. It is quite tough to rank amongst the top 3 results with SEO in a single day. 

Apart from this, it is easier to learn PPC, unlike SEO. After setting up a proper campaign and optimizing it for several months, you are all set to go! Moreover, you are going to receive support from the Google employees which you won’t be getting in the case of SEO.

It is also quite simple to scale up in Google Adwords. You simply need to invest more cash and this can be done by targeting more keywords. There is also no uncertainty while working with PPC. You need not be scared of any updates made by Google, and you need to spend about 5 minutes setting up an ad and another 5 minutes finding out whether it is approved or not.


Reason Why You Should Need PPC And SEO In Your Brand


Although SEO and PPC are somewhat different, there are several ways in which both will be complementing one another and result in a more productive search strategy. Perhaps the most notable advantage of combining PPC and SEO is the additional exposure on the SERPs (search engine result pages). What is going to work for PPC will also work for SEO in most cases. 

By figuring out which PPC ads lead to the most conversions, you will be able to understand how to create meta descriptions, title tags, as well as page content for pages you like to rank organically. You will come to know quite quickly what is going to work and whatnot. PPC can be used for driving traffic faster, and you can use SEO to get high rankings for keywords organically. Once that occurs, your PPC campaign can be canceled by you and you will receive the identical traffic without making any payment at all.